Monarchy as a brand attracted revenues from tourism, it also gives fresh opportunities for the development of British BusinessAccording to the articles, journals and research papers the following views can be drawn:-Monarchy system has helped to strengthen national unity and stability.In the view of the UN, Britain should abolish its monarchy system.People consider monarchy to be backward and prejudice that has no real power.The monarchy’s popularity has been declining in recent decades.Since then British society has undergone a number of successive transformations and the Royal Family’s popularity has largely eroded away.The monarchy system has its traces way back from centuries.There has been a significant contribution in the development and growth of the country.It has been gaining a lot of revenue for the country.The monarchy system has a important role to play in improving the social equality.It has not only led to the economic enhancement but also social growth and development.There has been controversies regarding whether the monarchy system should continue or not but most views support the monarchy system even today.The British Monarchy has been seen as a symbol of national unity.Plays a significant role in supporting and encouraging public.Although the monarchy system has led to significant contributions in the country since centuries, there exists various negative views about the same.The Queen meets various personnel’s right from the foreign ambassadors to commissioners who come to England also makes visits to other countries where The Queen represents to support social and economic relations.Controversies have been prevailing as to whether the monarchy system should sustain today or not.Monarchy System is considered to be backward and should be consigned to the history.However, The Queen acts as a representative of the United Kingdom to the rest of the world.The Queen fulfills various social and cultural functions as the Head of the Nation.The various social roles that have leaded to the growth and prosperity of the country range right from providing stability and continuity to the nation by acting as a national identity, to recognizing and awarding achievements.With the developed relationships with the devolved assemblies in Scotland and Wales, Queen’s unifying role as a sovereign can be noticed.The Monarchy System is not only a part of history of the country but also the present and would be the future too. A monarchy is political system based upon the undivided sovereignty or rule of a single person. Thus, it was then that George VI and his descendant, Elizabeth II, took the title Head of the Commonwealth as a icon of the free union of its self-governing member states.The Commonwealth does not include the monarchies alone. The young generation of the Royal family taking it seriously as well, Prince Harry’s successful tour to Jamica made the Royal’s realize that he can be a brand ambassador for the Monarchy, Prince William being chosen over his dad and grandmother to be ranked as best ambassador for Britain, and people are convinced that he will improve his family’s image It earns its maximum revenue through tourism which adds on to increasing the GDP of the country. The law within a constitutional monarchy might be different from the law within an absolute monarchy. The idea that a monarchy is the ideal form of government is a fallacy. Family's life involves? VAT Registration No: 842417633. In Britain major portion of the total population was in favor of country remaining as monarchy, and they also felt satisfied with Queen exercising her role as monarchical.People still feel that Crown to be of a major significance and act as a sign and sense to the British identity, In addition the Honorary Queen Elizabeth the Head of Commonwealth and has an association of huge figure of 54 nations which in total have population of 1000000000 people, In crux we can say that British Crown was in a essence of big and most powerful organization.Well it has been identified that the British monarchy created value in 3 different ways, which included: Firstly benefits to the UK tourism industry which included the hotels, air transport, restaurants, shops etc, Second came the big UK business house of the Royal Warrant, which led to the schemes which in turn added higher demands and higher prices to massive 850 companies which included brands like Fortnum and Masons and Berry Brothers were two companies out of 850 who clearly had benefits from the luxury connotations of a Royal Warrant.