Afford employees some freedom on social media and provide platforms for them build their own brand by sharing elements of their working lives with others. Employer branding, on the other hand, is what candidates think about working at your company. But is that making a real difference in your company? ARe you sympathetic to their requests or always defensive? Your company adopts a certain personality and method even if you don’t intend for it too.Culture is action-oriented, rather than policy-driven, emphasizing attitudes and actions instead of what’s cited on a slide deck.“Culture is learned behavior — it’s not a by-product of operations. This doesn’t mean your brand has to be outgoing or to be different than your culture. What impression do they have? Those reactions, thoughts, and questions from employees, candidates, and applicants are a gauge of your company’s reputation in the marketplace. Ten years ago employer branding was a nice to have.

In their research, they found that an employer reputation impacts 49% of an employee's decision to stay. Hence, it’s vital to get everyone who can amplify your employer brand on-board, from front-line staff to hiring managers. All of them report and talk about your brand in one form or another. Jetzt anmelden! It happens either way. Their responses are a key metric of your employer brand. Consider how you can use posts from employees on enterprise social networks, internal Facebook groups and intranets on your career social channels.Technology lends a huge boost to employer brand by providing better communication channels and improving the candidate experience. It has now become a strategic imperative and while we see companies such as Google, Amtrak, UnitedHealth Group, LinkedIn, Marriott, Ferrero, IKEA, and Nike adopt a strategic approach to employer branding, the majority of companies are still focused on using employer branding for recruitment. Social media has replaced a lot of that and has become the number one go-to source for potential employees checking out the culture of your brand. What do people think about working at your company?

Automation means candidates move through quickly to the next stage, avoiding unnecessary delays.Once you’ve initiated contact with target talent, keep potential candidates engaged through regular communication. identified four main reasons for this: brand power, credibility, employee engagement and the prevailing labour market conditions.

A positive employer brand will boost recruiting, employee engagement and retention. For an employer, attracting and retaining talent is a challenge. Think about interviews, videos and interactions with new employees to enforce your culture and ideas. It’s about what you’re selling. Did your product manager think of a great feature idea? Potential employees want to know that their voice will count when they make a move. 10 ways to improve employer branding & top talent recruitment. This may mean researching the candidate’s social media for appropriate references or mention any connections or work they did at previous employers. The concept of employer branding has become prominent in recent years.

Josh Spilker has helped startups and enterprise companies reimagine their content strategies. When shaping your employer brand stategy, consider how each of these elements impacts your employer brand. Companies used to take out ads or magazine spreads to discuss their company reputation. Telling the story might include landing pages that show videos relevant to job roles posted or sharing stories from current employees about their own experiences.Storytelling is an opportunity to make your brand personal, to tell the story of real people rather than the faceless corporate. Our sample included CEOs and heads of HR and recruiting, employer branding, and marketing, in 18 countries. Employer branding is how you market to the talent communities, recruits and recruiting agencies that are recommending future employees. Word of mouth, review boards and community forum discussions can impact how your company is perceived by the best talent. An employer brand is more than the sum of its parts. A

A brand image is the simplest definition of an organization which leads to efficient recruitment.

This is one indicator of how well your brand will do in acquiring talent.